CA Tech x Instagram x Facebook Live x CNN Politics
#MyVote: A Highly Public B2B Strategy on display during the 2016 U.S. Presidential Election
CA Technologies, a leading software company specializing in business, development, and IT management software, was looking to create a high-profile campaign to showcase the power and breadth of its technological capabilities. We suggested #MyVote, a year-long integrated technology and content partnership designed to highlight CA Tech’s expertise in APIs and data analytics. We would enhance our own storytelling and viewer engagement, while elevating CA Tech in the minds of decision makers during a critical moment in U.S. history: the 2016 Presidential Election.
#MyVote
A 360° sponsorship of CNN’s 2016 Election Coverage featuring on-air content, live event integrations, an all new CNN Politics App, a 12 stop roadtrip, a social partnership with Instagram and Facebook Live, culminating in projection mapping the Empire State Building on Election Night.
The App
As the election heated up in April of 2016, we launched an all new CNN Politics app. In addition to delivering CNN’s in-depth political coverage, the data-focused app, powered by CA Technologies APIs, delivered a custom suite of analytical tools to help those following the election dig deeper, and understand what was happening at any moment and why. The simple, easy, and intuitive tools enabled users to explore the polling, exit polls, past results, the delegate math, battleground index, and the big, breaking news and enterprise stories of this incredible election all in one location.
The Roadtrip
CNN Politics invited fans to join them on a trip across the country. But not to follow the candidates, CNN wanted to hear from the rest of us, the people. CNN’s Chris Moody and Vanessa Yurkevich visited places where campaigns and political reporters don’t always go for eight weeks leading up to the Presidential Election.
In partnership with Instagram, Facebook and CA Technologies, CNN embarked on this nationwide tour of key swing states, presidential debate locations and destinations around the country on the #MyVote camper and projection tour.
At tour stops, members of the community were invited to enter the #MyVote camper and take a photo with either a red, blue or purple background color, and attach a comment about what their vote meant. They shared those photos on Instagram, using the #MyVote hashtag. The #MyVote camper also served as CNN’s Facebook Live HQ as well as the social media hub on the road-tour and at each presidential debate location stop in New York, Missouri, Virginia and Nevada.
Election Night
“It’s one part news-delivering tool, and one part crowd-sourced art project.”
– The Washington Post
“CNN is being F*cking Insane Right Now”
The final stop and grand finale of the #MyVote nationwide tour? The Empire State Building in the heart of New York City — and visible from both Candidates campaign headquarters.
We brought CNN, Instagram, and CA Technologies together in an exclusive partnership with the Empire State Building to light up the NYC skyline with a breathtaking display of photography, real-time election results, maps, voter mosaics and animations.
Voters around the U.S. could contribute using the #MyVote hashtag, and the activation continued, albeit on a smaller scale, with projections at the Newseum in Washington D.C. and Miracle Mile in Las Vegas.
Role: Creative Director, Courageous Studios and Ad Sales and Content Partnerships, Turner Broadcasting
Responsibilities: Creative Strategy, Creative Direction. Lead Creative representing Courageous Studio, Ad Sales, News and Sports Content Partnerships
Locations: Empire State Building and 230 Fifth, New York, NY, Newseum, Washington, DC, Miracle Mile, Las Vegas, NV, Multiple Swing States
Campaign Assets: Projection Mapping The Empire State Building with Live Social Content from Instagram on Election Night 2016, Live Projections on the Las Vegas Strip and in Washington, D.C., multiple live watch events including the 230 Fifth rooftop in New York City, and a complex lead-up experiential campaign including a Swing State Road Show featuring a Custom Wrapped Air Stream Trailer making 12 stops in different cities, RNC and DNC Convention Week Pop-Up “CNN Grill” installations, Bud Light commercial integrations, and a completely rebuilt CNN Politics App powered by CA Technologies.
ESB Projections Production Company: Obscura Digital
