Coors Light
“The Art Of Cold”
The 3-part series featured the pairing of a painter with the temperature-changing ink used on Coors Light cans; another of a sculptor who freezes moments in time; and another of an ice sculptor creating human figures out of ice in public spaces.
Then, as a true celebration of the series, we brought the films’ “cold art” to life, engaging consumers with the core pillar of cold on a sweltering summer day in NYC. At The Cold Studio, guests were invited to experience and view the one-of-a-kind art while enjoying an ice-cold bottle of Coors Light.
“Monuments of Ice”
If it seems impossible to reach, there’s always someone who wants to try. That person is Reuben Wu, an artist who is obsessed with mountain and rock formations. He spends his life trying to get to difficult to find places and taking hard-to-imagine photographs. In this Great Big Story adventure, we travel with him to the Andes Mountains in Peru to see just how high he is willing to go.
One of three films exploring artists working in cold as a medium.
Role: Creative Director, Director of Special Projects, Courageous Studio / WarnerMedia
Assets: Film, Social Posts, Microsite, Experiential Event