Square Enix: Deus Ex “Mankind Divided”
HumanXDesign
Cannes Silver Lion (Among Many Others)
A 360° campaign for the launch of AAA video-game Deus Ex: Mankind Divided exploring the modern day reality of the game’s core theme, the inevitable conflicts surrounding cybernetic human augmentation.
HumanXDesign consisted of a two-day conference centered on the ethics of human augmentation live streamed on Twitch, a 30-minute documentary premiering on Amazon Prime, Amazon Prime and CNN Home Page Takeovers, digital interactives, website, a wrapped NYC Subway Car, Times Square Billboards, and the first ever ethical framework for human augmentation.
Role: Creative Director, Director of Special Projects, Courageous
Location: The Paley Center, New York, NY
Website: http://humanxdesign.com/
