Land Rover North America was launching its all new Land Rover Discovery, the brand’s most versatile and capable SUV. Constantly breaking new ground, confronting new challenges, and not being content with the expected, Land Rover sought content partnerships where vehicle and driver were united in the pursuit of adventure.

What could be better than pairing the Discovery with the Bad-Ass Chef himself, Anthony Bourdain. Becoming the launch sponsor of “Explore Parts Unknown,” we created a brand-new mobile-first immersive guide including original stories and clips inspired by his hit show “Parts Unknown,” as well as two new new episodic digital video series featuring Bourdain exploring the city and countryside of Catalonia, Spain.

The partnership was so successful, Land Rover returned for a second season, this time we explored the hidden immigrant enclaves of Southern California.

Not only was Land Rover the exclusive advertiser against this content, but Bourdain liked the car so much, he decided to get behind the wheel himself. Vehicle and driver, united.

Watch Season 1: Return to Catalunya

Watch Season 2: Little Los Angeles