From 2017-2020, I was tasked with increasing responsibilities at the Turner and WarnerMedia Upfronts and NewFronts events. After designing the strategy, theme, and approach for Great Big Story’s highly successful Campfire Stories Newfronts, and then leading Courageous’ first high-publicity exposure at the 2017 Newfronts, my role and responsibilities evolved to supporting Ad Sales and Marketplace Image with larger segments of the presentations.

In 2018, my team partnered with Turner Studios as well as Turner Ad Sales Marketplace Image to develop the News and Sports sections of We Make Fans, Turner’s 2018 strategy, as well as shepherd strategy and creative for Turner’s Digital NewFronts which showcased CNN Digital, Bleacher Report, and Great Big Story.

In 2019, we supported the combined WarnerMedia Ad’s Marketing team to develop “Dream Bold Here” with strategy, films, activations, touchpoints, and collateral. We also began showcasing our Xandr Make Advertising Matter campaign and integrating creative executions as part of our go-to-market strategy.

In 2020, we led rebranding and strategy efforts for WarnerMedia For Brands. Unfortunately, our Upfront was scaled back enormously due to COVID and existed only as a digital presentation.